McDonald’s Monopoly Original Race is a on-pack promotion done every year. This year Unit9 made an online game which is a YouTube takeover and dynamically places Facebook profile pictures of you and your friends on the characters as they run around the board. I headed the animation for this project, setting the style for the “little men” and animating the cage, big hand, claw, water and many of the other traps. I also worked closely with Kettle who supplied the CGI board and developed a system for integrating the Flash animation with in the 3D environment, while keeping in mind that the characters needed to be dynamic and movies small in file size.
The 2nd video shows some of the traps not in the 1st video – trailer.
Title: McDonald’s Monopoly Original Race
Role: Animation director
Program: Flash / After Effects