iA



Confused was the first advert I directed at Passion Pictures, after One Eskimo. I worked closely with the agency AMV, and producers at Passion. The Central Office of Information already had a print campaign, so I was able to storyboard, produce an animatic and incorporate the designs they already had.

Title: Child Maintenance Options “Confused”
Client: Passion Pictures / AMV
Role: Director
Program: Flash / After Effects